TikTok Shop has reversed its plan to end seller-fulfilled shipping in the U.S., telling merchants that previously announced deadlines will no longer go into effect.
On Wednesday, Omnicom reported its first earnings since closing its $13.5 billion acquisition of IPG, and guess what? AI will be a key growth driver for the combined company. (Uh, duh.)
The time for 'lazy marketing' - where a couple of ads a year would suffice - is over, to be replaced by an "army" of influencers, says CEO Fernando Fernandez.Source
My number one tip for 2026 is the same tip I would have given in 2016: audience-first marketing wins. It’s not a new concept, but with AI search, agentic search, and the way discovery is fragmenting across platforms, it’s more critical than ever.
