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For years, the smartphone industry could rely on a predictable rhythm: new flagship launches, carrier promotions, and a wave of upgrades every 12 to 24 months. That rhythm is breaking. New data from Allstate Protection Plans' 2025 Mobile Survey suggests the U.S. market has moved into a more pragmatic phase--one defined less by hype and more by longevity, cost pressure, and a growing, if conflicted, sense of environmental responsibility.
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