The number that stands out in the WPP whistleblower filings isn’t the $100 million the complaint is seeking, or even the $1 billion GroupM was allegedly generating annually from undisclosed trading income. It’s 97.4% — the share of GroupM’s proprietary inventory that its own largest clients weren’t allegedly using. Google, its biggest U.S. client at $2.3 billion in annual billings, was using less than 1%.

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OTHER THINGS TO KNOW

• Context takes many forms, often operating beneath the surface of consumer activity. Marketers are increasingly using technology to interpret these micro-signals, enhancing predictive accuracy and creative alignment. Partner insights from Experian.
• The discussion around brand safety and suitability has matured. The industry is now entering a new phase, where brands expect more control, more extensibility into walled gardens and closer accountability to outcomes. Partner insights from Channel Factory.
• Well-designed incentives offer value, not just discounts. “The building blocks of a loyalty program are about getting benefits from being part of a program,” said Emeline Berlind, svp and general manager of loyalty at Sephora. Partner insights from Talon.One.

PARTNER INSIGHTS FROM KEEN DECISION SYSTEMS

PARTNER INSIGHTS FROM THE WEATHER COMPANY

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PARTNER INSIGHTS FROM NEXXEN