Adam wrote to me:

"George:

You didn't say you would answer questions about the course but I thought I would give it a try.

I'm a ghostwriter. I've written some landing pages and sales pages, but not a lot of them. I've been trying to learn about marketing but there is so much to learn.

On your sales page you wrote: This is also not designed for people brand new to marketing who are still learning the basics.

I'm just not sure if I fit into the "brand new" category. Any thoughts?

Best,
Adam"

My response:

Hey Adam.

Most of the students who are successful are much "newer" to marketing than you are. Many of them have never written a landing or sales page before.

What I mean by "this is not designed for people who are brand new" is that my mom who can't use ChatGPT shouldn't join :)

• The local cashier who thinks that ads are a scam should not join.

• The developer who thinks he's smarter than god itself and thus "will not be manipulated into buying online" should not join.

• The nail salon lady who thinks that word of mouth is the only marketing that ever brings clients should not join.

I mean that I will not be teaching from zero what a landing page is. And what a hook is. Or why it's important. You know - the "normal people" stuff. That's all.

So Adam --

You seem to be the perfect fit and I hope you join ASAP so you can come ready to the live call next week. After you've gone through the content and implemented and need that one little tip or nudge to improve your success rate by a metric ton.

Oops.

Almost forgot to add the link to the course which btw is called "Hobby Arbitrage Method". Or HAM :)

Join HAM here.