The platform also enhanced its Premium Lite subscription program as parent company Google looks to...
The platform also enhanced its Premium Lite subscription program as parent company Google looks to...
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Friday, February 27, 2026
 
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Social Media Today
YouTube expands voice replies to all creators, adds new Shorts remix options
The platform also enhanced its Premium Lite subscription program as parent company Google looks to drive revenue for the business.
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Social Media Today
Instagram’s connected TV app comes to US Google TV devices
The expansion will allow users to watch Reels on their televisions and provide big screen viewing capabilities for Instagram content.
 
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Digiday
Reddit has carved out an upper funnel niche for brand advertisers
Reddit’s ad business has been on the rise in recent quarters. For marketers, the platform has become a useful avenue to target specialist audiences …
 
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Search Engine Roundtable
Google Ads API Version 23.1 Now Available
Google has released a minor version update to the Google Ads API, version 23.1. This update has changes to account management, campaigns, conversions, incentives, planning, reporting and more.
 
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Clickz
How Walmart Turned 145 Million Weekly Shoppers Into a Fashion Audience
Most retailers chasing fashion credibility start by shrinking their audience. They curate harder, raise prices, and build mystique around scarcity. The playbook assumes that fashion authority flows from selectivity. Walmart’s fashion strategy does the opposite.
 
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ON-DEMAND TRAINING
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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American Marketing Association
Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

 
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Marketing Tech
Nestlé’s AI push brings new marketing tools into daily workflows
Nestlé is embedding AI into its marketing and sales operations, reshaping how teams plan campaigns and manage workflows. The company is rebuilding the infrastructure beneath its marketing systems to support artificial intelligence.
 
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Marketing Dive
How Coach cocreated a campaign with Gen Z communities around the world
CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive event.
 
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Seth's Blog
No.
Seth Godin's Blog on marketing, tribes and respect
 
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Digiday
Rising demand for principal media buying underpins WPP’s turnaround plan
The agency giant is retooling its business to make better use of its collective tonnage in media, creative and tech.
 
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Search Engine Roundtable
Microsoft Updates Bing Webmaster Guidelines (A Bit)
Microsoft has updated the design of the Bing Webmaster Guidelines section and changed some of the verbiage. I think overall these are smaller updates, but I have not gone through every single change to double-check as of yet.
 
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Marketing Dive
Kayak pokes fun at millennial travel anxiety in new brand platform
The travel search engine is shifting the focus from the destination to the anxiety of planning a trip.
 
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Adweek