Sponsored Wifi is an effective way to reach consumers before a large event and enable retargeting. By presenting an ad and redirecting users to an advertiser’s site, retargeting can occur post-event to keep up momentum. Partner
insights from Viasat Ads.
An effective cross-platform measurement strategy helps marketers improve performance in real time — optimizing creative, frequency or even publishers during a campaign.
Audience strategy has historically focused on reaching predefined consumer segments based on assumed traits. Neuro-contextual intelligence helps media planners identify high-intent moments in real time — distinguishing between passive browsing and active consideration.
