This issue of Chart of the Day is sponsored by DoorDash Ads. Ben & Jerry’s turned TikTok into a sweet sales channel, delivering 4.4x ROAS through DoorDash, with nearly half of orders from new customers. |
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MARCH 25, 2026 |
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Key stat: US financial and insurance companies grew total media ad spending 17.8% in H1 2025, reaching $5.9 billion, according to a January report from MediaRadar. |
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Beyond the chart: |
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Use this chart: Drop this in your next financial services or media planning meeting to show where category investment is heading. Use the half-over-half comparison to benchmark your brand's trajectory against the broader sector, and show leadership how the full-year growth picture stacks up. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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