This issue of Chart of the Day is sponsored by DoorDash Ads. Ben & Jerry’s turned TikTok into a sweet sales channel, delivering 4.4x ROAS through DoorDash, with nearly half of orders from new customers. |
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MARCH 26, 2026 |
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Key stat: 51% of UK/US content and creative professionals say they're using AI to accelerate creation, tagging, or organization, it's the top method for improving content production, ahead of cross-team collaboration (41%) and performance measurement (38%), according to a November 2025 survey from Canto and Ascend2. |
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Beyond the chart: |
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Use this chart: Drop this in your next content strategy or creative ops meeting to show where teams are concentrating their production investment. Use the ranked list to benchmark your own improvement priorities against the field, and make the case for where AI fits relative to the workflow and collaboration gaps your team is still working through. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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