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MARCH 26, 2026 |
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In this edition: |
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TOP STORY |
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Following on the heels of the Winter Olympics, and still two months before this summer’s FIFA World Cup, March Madness has an opportunity to capture the attention of sports fans and marketers alike. |
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IN THE NEWS |
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Meta and YouTube's negligence ruling won't be the last. Dubbed by many as social media’s “Big Tobacco” moment, the trial could mark a turning point in the global, yearslong debate over how social media harms young users. |
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TV fragmentation fuels Comcast’s push into outcomes at NewFronts. The company’s new tool, dubbed Outcomes+, delivers results using AI-powered tools that pull from Comcast’s first-party data and attribution products. |
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OpenAI to discontinue Sora app as Disney exits partnership. The decision to sunset Sora follows reports that OpenAI will significantly pivot to focus on productivity and enterprise offerings. |
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ANALYSIS |
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It's mid-February, which is actually when the full picture of the season comes into focus. |
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“Returns are in, brands are sharing how the holidays really performed on investor calls, and before we know it, we're going to start planning for the next cycle,” said our analyst Suzy Davidkhanian on a recent episode of “Reimagining Retail.” |
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QUIZ |
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What percentage of US consumers would prefer brands that don’t use genAI? |
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A) 20% B) 30% C) 40% D) 50% |
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