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MARCH 26, 2026 |
As AI evolves, marketers need data-backed strategies and trusted perspectives to defend their ad budgets. Join EMARKETER in New York City for a full day of advertising insights, featuring new data, exclusive analysis, and direct conversations with the buyers and brand leaders navigating what comes next. |
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In this edition: |
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TOP STORY |
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While digital in-store retail media remains a small fraction of total retail media spend, the real challenge is integrating digital formats into physical stores thoughtfully to create a cohesive customer experience rather than a fragmented one. |
"Great in-store retail media shouldn't feel like media. It should feel like this seamless, enhanced shopping experience," said Gabi Viljoen, vice president and head of ecommerce for Nestlé Health Science, during EMARKETER's Commerce Media Summit. |
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IN THE NEWS |
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Reddit’s new shopping tools look to move users from inspiration to transaction. Reddit is doubling down on shopping by rolling out new tools at Shoptalk to bolster its Dynamic Product Ads (DPA). |
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Temu parent PDD’s revenue growth accelerated in Q4 despite regulatory headwinds. PDD Holdings posted 12% YoY revenue growth in Q4 2025 despite challenging conditions in China and overseas markets. |
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Easter spending to hit record $24.9 billion amid inflationary pressures. Easter spending is expected to reach a record-breaking $24.9 billion, according to the National Retail Federation and Prosper Insights & Analytics. |
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ANALYSIS |
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Symetra used the Winter Olympics buzz to make a statement about retirement, recruiting Olympians Tara Lipinski and Hilary Knight to teach the WNBA’s Sue Bird their sports. |
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QUIZ |
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Pop-Tarts just launched a new line of snacks that gives fans more of which often-requested element? |
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A) Calories B) Icing C) Filling D) Protein |
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