Good morning and Happy April Fool’s Day. My favorite April Fool’s Day tech story was Google’s Gmail launch back in 2004. At the time,
Google was famous for its annual jokes, including a listing for a job at a research center on the Moon and a prank that convinced users to stare intensely at an animated GIF. It was the perfect set up for the young company to unveil its new web email service which came with a then-unfathomable 1 gigabyte of free storage. This was not a prank, it was a real product. That was the point.
The “charm” of the plan was to launch a product so cool that people would think it wasn’t real, Paul Buccheit, the Gmail co-creator,
told the AP years later. “It kind of challenged people’s perceptions about the kind of applications that were possible within a web browser.”
Google stopped doing April Fool’s Day pranks during the pandemic and hasn’t resumed the practice since then (maybe it will surprise us this year? Or maybe it will once again use the occasion to unveil a real product that blows people’s minds?) As for that unfathomable 1GB of storage, Google has since raised the free amount to 15GB—and I’m still constantly at 99% full, and forever manually deleting items to avoid paying for extra storage. I guess the joke’s on me.
Today’s news below.
Alexei Oreskovic
@lexnfx
alexei.oreskovic@fortune.com
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