Brian Norris started his career in TV sales at Lifetime in 1999, a job that bears little...

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Wednesday, April 1, 2026

Chief Marketer

Why Scripps Is All In On Women’s Sports

Brian Norris started his career in TV sales at Lifetime in 1999, a job that bears little resemblance to what he does today as CRO of The E.W. Scripps Company.

Fast Company

How marketing leaders at Clinique and ScottsMiracle-Gro are meeting consumers where they are online—and in AI

The two legacy brands opened up about their strategy in a discussion with Fast Company at SXSW.It might not seem like the maker of lawn and garden products and a skincare and cosmetics company have much in common.

Brian Solis

AI Business Reinvention Starts Where Legacy Thinking Ends

I recently sat down with Geoff Nielson on Digital Disruption, produced by Info-Tech Research Group, for a conversation that went far beyond the usual AI headlines.

CMSWire

Customer Experience Fails When the Signals Don’t Match the Story

The Gist Premium is built operationally. High-end hospitality is not sustained by branding alone. It depends on disciplined systems, service blueprints …

Adweek

EXCLUSIVE: Spotify Debuts Carousel Ads and Branded Playlist Takeovers

Spotify is branching into marketing’s mid- to lower funnel as its ads business matures.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Distilled

Audiences wander. Are you worth following?

TikTok’s Next 2026 Trend Report put language to something most marketers are already sensing but struggling to act on. That observation is correct. What most brand strategies haven’t caught up with is what to do about it.

Adweek

Verizon Casts Heated Rivalry’s Connor Storrie in Cabin Thriller Ad With a Twist Ending

Heated Rivalry breakout star Connor Storrie fronts a Verizon horror-style ad directed by Nia DaCosta.

SEMrush Blog

What Is an AI Agent? (And What AI Agents Mean for Your Brand’s Visibility)

AI agents research, evaluate, and act on behalf of users. Learn how they work, why they matter for brand visibility, and how to prepare your digital presence.

Chief Marketer

Experiential Marketing Trend of the Week: Streetscapes

From street signs and lights to curbs and crosswalks, experience builders are borrowing inspiration from the rhythms of movement in real life within activations and trade show exhibits, creating a sense of place and an intentional journey.

Hubspot

Page Authority: How to Build Pages That Rank

When I first started working in content and weaving SEO into my strategy, I treated Page Authority like a report card: the higher the score, the better I was doing.

Marketing Dive

More CMOs struggle with workloads as confidence in teams slips: report

While more CMOs are satisfied with their budgets compared to June, just 42% feel they are well-equipped by their marketing teams in 2026.

CMSWire

GetVocal Launches Control Center for AI Customer Experience

GetVocal ships a governance layer for scaling human-AI customer service operations.Continue reading...

EVENTS & LIVE TRAINING