Dear jan,

I want to share something with you directly.

After sending my last few messages, I have heard back from a number of you. A common thread in those replies:

“I have been doing this for years and I thought I had a pretty good handle on the business side. The diagnostic showed me three things I had never tracked.”

That is the response I expected — because it is exactly what I saw when I first reviewed HIP Creative’s process.

The practices that benefit most from this diagnostic are not struggling practices. They are mature, established practices that are running well — and have no idea what well could actually look like.

Successful people have a natural tendency to credit their own skill for good results. That is appropriate. But it also creates a blind spot: we assume that what is working is working as well as it can.

It rarely is.

One multi-specialty practice — orthodontics and a medspa under the same roof — went through the diagnostic. On paper they were doing fine. $3.1M in annual revenue, strong patient reviews, profitable.

The diagnostic identified $510,000 in annualized gap across four categories. Phone answer rate was the largest single line item. They were missing 29% of inbound calls during their three busiest hours.

They hired one part-time team member to cover those hours. Revenue increased by $190,000 in the first eight months.

One hire. One data point they had never looked at.

That is what the Practice Profit Diagnostic is for.

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To your continued success,

Brian Tracy