In March 2026 adidas introduced Project R.A.P. (Radical Athlete Perception), a new platform for making sports products. The platform unlocks the future feel of movement through additive manufacturing, creating products bespoke to different sports and athletes.

In April 2026 adidas has unveiled the second sports performance application focused on athlete perception with the reveal of a new Football boot, a 3-D printed design that provides a bespoke fit and delivers tailored support.

The boot has been created by the adidas Innovation team and directly shaped by athlete feedback, testing and data. Khvicha Kvaratskhelia and Ademola Lookman have supported the development process and will be the first to receive the bespoke product.