From Ad Personam configuration to La Prima, and a world of owner experiences, the Lamborghini journey brings together personalisation, anticipation and an ongoing relationship with the brand

Sant’Agata Bolognese, 9 April 2026 – For many customers, acquiring a Lamborghini represents a dream nurtured over many years, often since childhood. It’s a desire that, over time, becomes a journey towards their own car, shaped by anticipation, imagination and personal involvement. It is not simply the beginning of a relationship with their vehicle, but entry into a world defined by identity, aspiration and participation: it is a journey marked by memorable milestones, gradually accompanying the customer to the moment when their Lamborghini is finally delivered.