![]() Hello Sunday Wrap readers, Tensions are running high in newsrooms over the use of AI, with journalists concerned both about keeping their jobs and maintaining standards. Earlier this month, Corbin Bolies reported on pushback inside the McClatchy newspaper chain, which includes the Miami Herald, Charlotte Observer and dozens of other outlets, over the company’s “content scaling agent.” Now, Bolies has revealed new details about the controversial AI tool — as well as how McClatchy’s management is pitching it to staff. As one executive said in a staff meeting, “Journalists who embrace and experiment with this tool are going to win,” while those who are “defiant will fall behind.” If you like the kinds of stories we send you every Sunday, please consider signing up. We're offering a 2-week trial of WrapPRO for $1. If you’ve been wanting to check out our full coverage, now’s the time. Michael Calderone Miami Herald, Sacramento Bee and Kansas City Star unions have filed grievances against the company as TheWrap obtains new details on McClatchy’s “content scaling agent” By Corbin Bolies During an hourlong staff meeting last month, McClatchy’s vice president of local news Eric Nelson pitched what he called “a powerful addition to our toolbox.” Nelson was promoting the company’s new “content scaling agent,” an AI summarization tool powered by Anthropic’s Claude, which he said can help reporters find “new audiences, angles and entry points.” “Journalists who embrace and experiment with this tool are going to win,” Nelson told the group, according to multiple people familiar with the meeting. “Journalists who are defiant will fall behind. Bottom line: We need more stories and we need more inventory.” Since reporting...
Get unlimited access to TheWrap. Discover why entertainment executives and professionals rely on the WrapPRO platform daily for exclusive coverage, analysis and deeper reporting. By subscribing to TheWrap newsletters, you acknowledge and consent to our Personal Contacts and Privacy Policy TheWrap | 2034 Armacost Ave. Los Angeles, CA 90025 |