How Adobe transformed its enterprise content supply chain in the age of AI
Content is crucial in modern marketing, connecting brands to customers and driving conversions. Today, content supply chains are strained as demand outpaces output and budgets shrink. Building an agile supply chain is essential. Learn how Adobe’s Global Marketing Organization improved workflows, unified data, transitioned to new tools, and used generative AI to boost content speed and scale.
In this webinar, you will gain an understanding of
- Insights and takeaways from Adobe’s journey to faster, smoother content workflows
- The transformation of people, processes, and technology to achieve measurable results
- How to build a stronger content supply chain for greater marketing resilience
