Digiday Daily

April 29, 2026

WPP CFO Joanne Wilson said WPP works with “a number of DSPs and SSPs,” making decisions “project by project, client by client.” The priority, she said, is “effective investment of our clients’ media spend and full transparency — transparency for our clients and transparency for our partners.”

There’s the transparency framing of her remarks — and the characterization of the open internet as a small and declining slice of overall spend.

TOP STORY

The Programmatic Marketer

WPP CFO says The Trade Desk operates in a smaller slice of the ad market

Holdcos have shifted from trusting ad tech vendors by default to demanding proof of value.

OTHER THINGS TO KNOW

As retail media and programmatic spend surge, independent agencies are juggling more platforms, more data and more expectations. As a result, execution is becoming the biggest risk to performance and retention. Partner insights from Pathlabs.
While in-stream remains highly effective for storytelling and scale within premium content environments, native formats can engage audiences at the exact moment of decision, when viewers are actively choosing what to watch. Partner insights from Nexxen.
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MARKETING

The Programmatic Marketer

'That is an objective': Omnicom tests AI agents to cut out the ad tech middlemen

The move is one of the more concrete signs yet that the holdcos are serious about dismantling the programmatic supply chain they’ve long complained about but remained dependent on.

Beyond Ads

‘The bridge between intuition and ROI’: The M&A race to own advertising’s last unmeasured lever

The ad industry’s hottest M&A target isn’t what you think.

The Business of AI

The rise of deepfakes poses a new trust challenge for publishers

As AI deepfakes surge and become harder to detect, publishers are under pressure to fact-check content and safeguard credibility.

PARTNER INSIGHTS FROM KEEN DECISION SYSTEMS

How marketing teams are making more confident decisions

According to research from Keen Decision Systems, only 10% of marketers incorporate prior knowledge into their forecasts, an indication that most start from scratch every time.

Audio Anywhere

Podcast engagement drives brand audio spending ahead of World Cup

Sport radio, streaming audio and especially podcasts are being used to amplify summer media plans around soccer’s big moment.

PARTNER INSIGHTS FROM CIRCANA

Why purchase data is the missing piece to transform TV into a commerce play

As TV evolves into a more immersive storefront experience, there are new opportunities for advertisers to open up two-way interactions with consumers. To keep pace with this shift, advertisers need modern strategies.

FROM DIGIDAY+