Why global collaboration matters for trust in food

Dear subscriber,

Last week I had the privilege of speaking to fellow regulators from around the world at the International Heads of Food Agencies Forum in New Zealand. Speaking to an international audience responsible for food safety was a timely reminder that, while our regulatory systems differ, the challenges we face are strikingly similar. 

I spoke to the forum about trust: why it matters, how fragile it can be, and why it sits at the heart of effective food regulation. We are operating in a world defined by volatility, uncertainty, and complexity. Complex global supply chains, climate disruption, emerging food technologies and the rapid spread of misinformation are all making it harder for people to trust the food system. 

Meeting these challenges head on means coupling scientific rigour with transparency, openness and a clear commitment to acting in the public interest. Strong communication is essential to this — not just in moments of crisis, but consistently over time. In an uncertain world, trust is one of the most valuable things we can offer consumers. 

This is why engagement with international partners matters so much to the FSA. Food systems are global, and so are the risks. Forums like IHFAF provide space to challenge thinking, share practical experience and learn how others are responding to emerging risks. Whether that’s managing innovation in food production, communicating uncertainty, or safeguarding consumer confidence across borders. 

What I took away most strongly from this year’s forum was the importance of moving beyond shared discussion to shared action. It also reinforced the value of investing time in trusted international relationships before crises hit, so we are better prepared when they do. These conversations will directly inform our ongoing work at the FSA.  

You can read a transcript of my speech here. 

Katie Pettifer
Chief Executive of FSA