The first creative under Global CMO Sarah Crockett captures a universal truth of youth sports: Parents around the world will eventually shout “Wrong goal!”
Every company’s competitors are showing up in AI-generated answers, but do marketers know which ones, for which queries, and why? That’s exactly what AEO competitor analysis is designed to tell teams.
This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles.
Google Ads seems to have added a new tab to the recommendations section named "results." I assume this section will show the results of any implemented recommendations you selected within your Google Ads campaigns.
For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team.
How top leaders at The Home Depot, Cloudflare, Walmart, Coca-Cola, U.S. Bank and PepsiCo are approaching AI integration, implementation and adoption within their marketing organizations.
