Hi Jan,

Most marketing leaders think they’re ready for the shift to AI-powered search, but the reality on the ground tells a different story. While 68% of leaders claim to have an Answer Engine Optimization (AEO) strategy, only 26% of practitioners feel they have the expertise to implement it.

This "AEO Divide" puts your brand narrative at risk. When LLMs interpret your brand without intentional optimization, the results are often inconsistent, diluted, or flat-out wrong.

Webflow has released a new research report, The AEO Divide, based on a survey of over 400 U.S. marketing professionals. It outlines how high-maturity teams are reengineering their workflows to stay discoverable.

Download the report to learn:

The 4 Pillars of Maturity: Why clear ownership and scalable, systematized workflows are the foundation of success.
Narrative Control: How to prevent "AI slop" from misrepresenting your brand in non-deterministic search outputs.
Modern Measurement: The specific KPIs leaders are using to track AI visibility and LLM-referred traffic.

Stop treating AEO as an experiment and start treating it as an operational mandate.

Download now!