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MAY 6, 2026 |
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In this edition: |
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TOP STORY |
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Consumers are approaching holiday shopping with a sharper focus on value, taking more time to compare options and make deliberate choices, often with the help of AI tools. For brands, this shift changes what will drive results at the tail end of the year. |
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Success will depend less on big promotional moments and more on showing up consistently, offering clear value, and making it easy for shoppers to move from consideration to purchase at their own pace. |
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IN THE NEWS |
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Amazon test of AI-generated search overviews could reshape discovery. A select number of consumers are now seeing AI-generated responses to queries rather than conventional search results, as first spotted by ecommerce analyst Juozas Kaziukėnas in a LinkedIn post. |
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Saks Global eyes June exit from bankruptcy. Saks Global is on track to exit bankruptcy this June, although it will take the retailer three years to return to profitability, it said in an updated court filing, |
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As EV growth cools, Ford’s $30,000 pickup puts affordability front and center. Ford is developing a $30,000 midsize electric pickup built on a new universal EV platform, set to launch next year, per TechCrunch. |
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EMARKETER SUMMIT |
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Every question moving 2026 ad dollars gets worked on May 14 at City Winery NYC. |
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Commerce media trends with Newell Brands, Horizon Commerce, Chobani, and Ferrero? ✅ |
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Spring ad forecasts from Sarah Marzano? ✅ |
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CTV post-Upfronts with Hershey, Haleon, and M+C Saatchi Performance? ✅ |
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AI's next move with Bayer, Modelez, and Seer Interactive? ✅ |
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Fireside chats with NBC Universal's Mark Marshall and Digitas' Liane Nadeau? ✅ |
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Seats are filling. Qualified brands attend free. Agencies discounted. |
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ANALYSIS |
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GTM engineering is an emerging B2B discipline that applies technical rigor to revenue operations. Rather than relying on manual sales outreach and fragmented marketing tools, GTM engineers design automated systems connecting data pipelines, enrichment workflows, CRM integrations, and outbound sequences into a unified revenue engine. |
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PODCAST |
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Sonal Gandhi, chief content officer at The Lead joins us to discuss what in retail is overhyped or underrated, what most brands get wrong about discovery, and the one idea in retail that more companies should be trying to replicate. |
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