Hi there,

Over 70% of media buyers say quality claims are hard to verify, according to new EMARKETER and Verve research. And, over 40% have found inventory labeled “premium” or “brand-safe” didn’t meet the standards sellers claimed.

That’s the central challenge in modern media buying: quality is a top priority, but there’s little agreement on what it actually means in practice or how to prove it. Download our new research report, “​​​​​​The Quality Question: How Marketers Define And Evaluate Media Value,” to see what 119 US media-buying decision-makers told us about the signals, frameworks, and trust gaps shaping how quality is evaluated today.

Best,
Arielle Feger
Senior Analyst
EMARKETER

Created in partnership with Verve.

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