Most men are told they need to be richer, more jacked, and better looking to attract women. But what if the internet has completely distorted what women actually want?

In this clip, dating coach for women Evan Marc Katz and I break down:

• Why "looksmaxing" is a trap.
• The "Binary Attraction" rule (0s and 1s).
• Why dating apps make you feel more "unattractive" than you actually are.
• The power of "minimum viable effort."