Some garments matter more than others.

For us, a proper shirt has always been one of them. It is one of the most essential pieces in a man’s wardrobe, but also one of the hardest to get right.

The balance has to be exact: crisp but comfortable, refined but easy to wear, familiar but still distinctly our own.

That is why this launch feels special to us.

The Poplin Shirt is our take on a foundational garment, developed with the same discipline that has guided us from the beginning: better materials, better fit, and fewer compromises.

A HIGHER STANDARD FROM THE START

When we started developing the Poplin Shirt, we knew the fabric had to do more than look good. It had to feel right from the first wear, and continue to feel right over time.

The fabric we chose is a pure cotton poplin from Italy, made with extra-long staple cotton fibers. It is the same quality of cotton we use in our T-shirts, and for us, that matters.

That cotton has become a benchmark for how we think about quality. It is soft, durable, comfortable against the skin, and worthy of being worn often. No chemical treatment. No artificial finish. Just beautifully made shirting fabric with natural character and real comfort.

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The result is a shirt that feels crisp, dry, and soft all at once. It has the refinement you expect from a poplin shirt, but without feeling precious. It is made to be worn, not saved. To feel elevated, but still natural in your everyday wardrobe.  In the end, that was the real ambition: to make a shirt that feels unmistakably like Son of a Tailor. Luxurious in quality. Practical in use. Made for real life.

Available now in White, Pearl Blue and Black.

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