Sant’Agata Bolognese, 18 May 2026 – Following its US debut in Dallas in May 2025 and its European stop in Stockholm, Automobili Lamborghini returns to the United States for its third participation at DreamHack, the world’s leading gaming lifestyle festival. This time in Atlanta, the brand further consolidates its presence within the international digital entertainment ecosystem. For this edition, Lamborghini joined the event as Main Automotive Partner, marking another strategic step in its journey at the intersection of performance, innovation and new cultural territories.

In the days leading up to the festival, Atlanta was energised by a dedicated urban activation: two Lamborghini Temerario models, the new benchmark in high-performance hybrid super sports cars, featuring a special livery inspired by Fortnite and Fast ForWorld, the brand’s official virtual universe for gaming, interactive entertainment and digital culture, were placed in iconic city locations. Alongside the vehicles, the public was able to play the dedicated Automobili Lamborghini Fortnite island live via tablets and win DreamHack tickets through gameplay. This initiative successfully combined physical presence, gaming and direct interaction, transforming the Temerario into true experiential hubs and creating an initial touchpoint between the brand, the gaming community and the wider urban audience.