The New Ads, from Director Jody Hill, Celebrate the Pre-Trip Rituals That Turn Anticipation into Entertainment

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LAS VEGAS – Visit Las Vegas today debuts six new “Pack for Vegas” campaign spots by acclaimed filmmaker Jody Hill, celebrating the hilarious, unpredictable energy that begins long before visitors arrive. Rolling out across broadcast, streaming, and social, the comedic 15-second spots capture a universal truth that packing for Las Vegas isn’t just preparation; it’s part of the adventure.

“Las Vegas is the ultimate summer getaway because there’s excitement around every part of the experience, even before you arrive,” said Kate Wik, Chief Marketing Officer for Visit Las Vegas. “The new ‘Pack for Vegas’ campaign taps into that anticipation and imagination that takes over when people start planning their trip. These spots are playful, unexpected and unmistakably Vegas.”