Hi Iza,
It doesn't happen all at once. That's why most women can't point to when it started.
A photo where something looks off. A video call where the face looks more tired than you feel. A mirror in good light where the cheeks just don't look the way you remember them looking. Not dramatically different — just flatter. Less there. Like the middle of the face has lost something it used to have.
Most women assume it's weight. Or age. Or both. They adjust the lighting, they try a new serum, they move on. But the feeling stays because the cause stays.
The fullness in the cheeks isn't just fat. It's held in place by muscle. When that muscle stops being used the way it should — and it happens slowly, without any obvious trigger — the cheeks start to lose their position. The face looks flatter. More hollow. More tired than it should.
That's the part most approaches miss completely. They address the surface. The muscle underneath is what actually needs the work.
I wrote about this — what's actually behind flat and hollow cheeks, and three exercises to start with. |
