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MAY 26, 2026 |
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In this edition: |
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TOP STORY |
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Singles Day began as a prank at a Chinese university in 1993, when students created an "anti-Valentine's Day" to celebrate being single. Alibaba transformed it into a shopping holiday in 2009, and it has since become the world's largest retail event, complete with Taylor Swift performing at the 2019 Singles Day Gala. |
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IN THE NEWS |
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Snack brands get a lift from Starbucks’ shelf halo. Landing a spot on Starbucks’ shelves can significantly boost brand awareness for emerging snack makers, per Bloomberg. |
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Brands lean on price cuts to win cost-conscious consumers. Growing strain on consumers’ finances is pushing beauty, food, and grocery companies to lean on price cuts to drive demand among increasingly cost-conscious shoppers. |
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Off-price sales surged in Q1 as tax refunds boost traffic. Off-price retailers’ momentum accelerated in Q1 2026 as consumers flush with tax return checks flocked to their stores. |
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ANALYSIS |
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Consumers are still showing up on Facebook, but its reputation as a modest space for connecting with friends and family has limited the platform’s role in influencer marketing. |
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US consumers will spend just as much time on Facebook as they will on Instagram daily this year, EMARKETER forecasts.
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US marketers spent $3.43 billion on Instagram influencer marketing last year and only $1.27 billion on Facebook influencer marketing, according to a February EMARKETER forecast. |
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QUIZ |
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What percentage of US adults say rising costs are affecting summer travel plans, according to Turo? |
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A) 21% B) 41% C) 61% D) 81% |
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