Hi there,

Over 55% of media-buying decision-makers say they frequently face trade-offs between scale and quality, according to new EMARKETER and Verve research. The goal is clear: reach the right audience at scale while maintaining quality. The reality is messier.

Buyers are working with: 

• Signals that are often incomplete
• Channels that don’t deliver as promised, and 
• Measurement frameworks that can’t always explain why

Trust is lowest in walled gardens and highest among independent publishers, yet the evaluation process remains difficult across the board. In a new report, “The Quality Question,” learn what 119 US media-buying decision-makers told us about how they define quality, evaluate inventory, and decide who to trust.

AVAILABLE NOW

Enjoy!
Arielle Feger
Senior Analyst
EMARKETER

Created in partnership with Verve.