Hey,
For years, PR and SEO lived in separate silos. Different teams. Different goals. Different metrics.
That separation is now a liability.
Backlinks are still important for Google rankings. But AI visibility runs on brand mentions — and not just the quantity. LLMs evaluate the sentiment of what's written about you.
PR and SEO together
address both sides of that equation.
And we just published two resources on how to incorporate PR into your strategy:
PR and SEO: How to Build More Authority Together [Article]
→ What a modern combined strategy actually
looks like.
Run a Full Digital PR Campaign with 5 Prompts [Video]
→ From pitch ideation to personalized outreach. No PR team required. Includes 5 free AI prompts.
Remember: If you're only optimizing for rankings,
you're only solving half the problem.
Cheers,
Leigh