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MAY 28, 2026 |
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Key stat: Pop Mart's US site/app traffic crashed from a peak of 2.6 million unique visitors in June 2025 to just 285,000 in March 2026, an 89% drop in nine months as Labubu-mania faded, according to an April 2026 Comscore report. |
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Beyond the chart: |
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Use this chart: Drop this in your trend forecasting deck when clients ask whether to chase the next viral toy. Pop Mart's nine-month round-trip shows how fast collector hype evaporates. Use this to push back on speculative budgets and benchmark realistic post-spike traffic. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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