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MAY 28, 2026 |
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In this edition: |
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TOP STORY |
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As brands increase spending around a major summer for soccer, New York Life is betting on athlete backstories to engage more than just existing fans. |
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IN THE NEWS |
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SCOTUS denial means Meta can’t swat away addiction, harm to children lawsuits. The United States Supreme Court on Tuesday denied to hear an appeal from Meta to get out of a case in which Vermont accused the company of knowingly designing addictive features for Instagram and Facebook that harm teens. |
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Paramount’s WBD deal clears an early DOJ hurdle. A two-hour meeting with the DOJ on Tuesday may have secured Paramount-Skydance regulatory approval for its $110 billion Warner Bros. Discovery acquisition, Semafor reports. |
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Roku’s major home screen redesign helps advertisers own the CTV discovery moment. Roku introduced its first major home screen redesign in a decade on Wednesday. |
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ANALYSIS |
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As discovery, validation, and purchase increasingly happen in the same moment on the same screen, global consumer-packaged goods (CPG) brands are confronting fundamental questions about organizational structure, measurement, and retail readiness. |
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The shift from traditional commerce to shoppable media, where content and commerce have collapsed into a single experience, requires more than platform strategy or content creation. It demands a complete rethinking of how brands operate. |
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QUIZ |
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What percentage of employees say workplace stress negatively impacts their sleep?
A) 76% B) 78% C) 83% D) 89% |
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