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MAY 29, 2026 |
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Key stat: Adults 35 and older made up 62% of Reddit's 124.5 million US unique visitors in March 2026, with 25-to-34-year-olds the largest single cohort at 29.6 million, according to an April 2026 Comscore report. |
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Beyond the chart: |
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Marketers are following the money to Reddit's broader audience.
Reddit ad spend is growing 46.3% YoY, more than double Instagram's rate and roughly five times TikTok's, according to a Sensor Tower report.
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Use this chart: Drop this in your audience planning deck when teams reach for TikTok by default to find younger buyers. Reddit's biggest cohort is 25-34, and millennials plus Gen X make up over half the platform. Show this when scoping social spend and community marketing tests. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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