Digiday Daily

June 01, 2026

Presented by

Whether X’s ad business has recovered to pre-Elon Musk ownership levels has been one of those questions that’s somehow managed to be both endlessly debated and entirely unresolved for three years running.

Turns out, the answer is yes — partly.

TOP STORY

Marketing on Platforms

X’s advertiser base is beginning to resemble its pre-Musk era

For the first time, third-party data now proves that X’s advertiser profile is slowly returning to what it was pre-acquisition.

OTHER THINGS TO KNOW

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Programmatic buying has long relied on a combination of identity-based and contextual signals to guide decisions, but the latter has often been applied more narrowly. Partner insights from Seedtag.
With changes to measurement frameworks happening at a record pace, migrating infrastructure is both logistically complex and operationally sensitive. Partner insights from Adjust.

A MESSAGE FROM BASIS

Why unified, AI-driven advertising is becoming essential

Today’s fragmented media landscape isn’t doing modern advertisers any favors, as siloed channel strategies create blind spots and affect results. Basis is helping marketers overcome this with Compass, an agentic AI solution that accelerates planning and activation across all channels, from the open web to walled gardens. And its SmartBid AI optimization technology analyzes dozens of live performance signals to make continuous, goal-aligned adjustments throughout campaigns, so advertisers see stronger results.

MEDIA & PLATFORMS

The Creator Economy

Dhar Mann is going to Tribeca X to prove CTV can do TV’s job — and that creators belong in the conversation

Hyper-engaged audiences, lightning-fast production, and a finger on the cultural pulse has made CTV partnerships with creators like Dhar Mann very enticing for brands.

Brands in Culture

As feeds become entertainment hubs, marketers rethink social’s role

As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.

PARTNER INSIGHTS FROM EX.CO

As zero-click search rises and traffic falls, publishers rethink video

The article was built to be indexed: searchable, linkable, shareable. Video — while not immune to AI — offers an experience that resists being summarized the same way text is.

PARTNER INSIGHTS FROM CONTENTFUL

How marketers are connecting content to business impact

Marketers have more content, more tools and more channels than ever — but turning that into consistent, measurable performance is still a work in progress.

MARKETING