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The threat of the zero-click future feels more real after Google’s last developer conference, where execs announced sweeping, AI-powered changes to search designed to keep users on the search page.
Publishers including Condé Nast and Time are strategizing for Google referral traffic tanking. Naturally, approaches vary depending on the publisher and how Google-dependent they are. Digiday spoke to six execs at large publishers about how they’re modeling for less Google traffic.
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