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WSJLI: Let’s talk about speed, velocity. Share an example of what’s happening right now?
Curl: An engineering manager came to me with a great idea of this new version of the product he wanted to launch, that would be a totally different interface, command line interface only, chat interface.... And I was like, ‘I love this idea. How long would it take you to build this?' And he said he would need a team of engineers, and six to eight weeks.' And I was just like, 'You have five days. You have an unlimited budget on tokens... Show me what you can do.' He literally flipped that around in five days…
And I think that's what I'm doing. I view my responsibility as the CEO is to tip over people into believers...
What's really happening with AI is if you can get the context straight in your head, if you can get the picture of what you're trying to build clear, it's like context and taste preference matter a lot.
WSJLI: You are the second person I talked to recently who mentioned taste.
Curl: You probably have a great taste preference of what a good article might look like, what an interesting story might be that you've probably developed over years of being in your industry…
For me in particular, I think I have such firsthand knowledge of using go-to-market tools and all the pitfalls and the pain. It gives me a big advantage… I know what the end user wants and what it's supposed to look like. That's that taste preference. I have a good sense because I'm the user of that product.
WSJLI: Your engineers are seeing some of the bottlenecks around software development disappear. You’re faster now. How do you, as CEO, make sure you are accelerating in the right direction?
Curl: I've worked with amazing executives…The common pattern is always that the leader is very clear about what they want and they have a vision in their head… The team will run at a velocity that is wild compared to a manager that has no idea what they're wanting to do and is waiting for instructions of what to do next…
For us internally, what's my job, I think about as a CEO, I need to convert people into context machines. I need them to understand our customers.
I need them to understand the problems. I need them to understand what good looks like. And on that basis, they will move 10x faster. If I just give them AI tools, they're just going to build random stuff in random directions at a faster velocity.
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