An “infinite bowl-making machine” can make 500 salads, Tex-Mex, and poke bowls with the exact ingredients you want down to the personalized macros you’re tracking in one hour. A human worker can’t compare, according to entrepreneur Marc Lore.
“I don’t know exactly how many a single person can do, but it’s not going to be more than probably 30 an hour, maybe 45,” said Lore, who
spoke at the 25th anniversary
Fortune Brainstorm Tech conference in Aspen on Tuesday. Lore previously sold two businesses, Diapers.com and Jet, to Amazon and Walmart, respectively, for $3.8 billion before founding food-tech startup Wonder in 2018, where he serves as chairman and CEO.
The automated infinite bowl technology, which Wonder acquired from salad chain Sweetgreen, spins each bowl on a turntable while ingredients drop into place, based on the specs from an online delivery app order. The resulting bowl, said Lore, has “no errors,” so a hungry patron gets exactly what they ordered. Lore said Sweetgreen already runs the infinite bowl tech across 32 locations, and it will land in its first Wonder kitchen next month
Lore described Wonder as a “vertically integrated food platform” that owns 26 restaurant brands, including a Bobby Flay steakhouse and delivery options that include fried chicken, pizza, Chinese, and Thai food. Wonder also owns and manages the kitchens, and handles delivery after buying GrubHub in a deal valued at $650 million that closed in 2025. By combining all the different brands in a single kitchen, Lore said Wonder can serve geographies and regions that don’t have the population numbers to support larger fast-casual chains like Chipotle or Cava.
With everything included in a single profit pool, Lore claims, the prices are less expensive because the margins don’t need to support both restaurants and delivery companies. A single 10-ounce Bobby Flay steak “cooked to perfection” costs $36 and bowls are under $10, he said.
“We can stay open until 2 a.m. in the suburbs because we can operate all 26 restaurants with three people late night,” Lore added. One human staffer answers the hotline, another handles finishing the dishes, and the third works the handoff to delivery drivers.
—Amanda Gerut