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Yesterday, I surpassed 1,400,000 impressions over a 7 day span on LinkedIn.
It’s a big milestone, and one that has generated a lot of positive results for my business and my life.
Today, let’s talk about the business of building a personal brand, and why you should build one for yourself.
LFG. 🔥
I Hit 1,421,719 Impressions Over The Last 7 Days
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It’s pretty staggering to think about.
To put it into context, the biggest stadiums in the world hold about 100,000 people. My content, and subsequently my name and brand, has been viewed by 14X the amount of people who would attend a concert at Wembley Stadium.
I realize that the value of this attention is drastically different, but regardless, it is incredibly powerful.
Followers Are Great, But What’s The Value?
Having a big audience is one thing, but generating value from that audience is very different. There is a massive difference between having attention and generating revenue.
If your goal is to build a business with actual dollars and cents going into your bank account, then here are a few simple tips.
1. Use social media to funnel a low ticket offer: It’s easy to say that you should build a high ticket business, and I fully agree with that statement. But the reality is that 99% of the people who follow you on social media are general consumers. That doesn’t mean these people can’t be upsold to a high ticket item, but it’s best to keep the net wide.
After selling Copyblogger, I decided to put my offer directly into Substack. At just $19 a month, The Academy appeals to the masses.
This doesn’t prevent you from building more high ticket relationships once you start building trust. It is simply about meeting people where they are.
2. Sell through the DMs: Most people make the mistake of thinking that content alone will lead to sales, but that’s wishful thinking. Sure, great content and great copywriting can absolutely generate sales, but the secret sauce of monetizing a personal brand is in the DMs.
Send DMs, reach out to people, be curious about them, promote your offer, and do it in a way that is genuine.
If your offer can help people, then you are morally obligated to promote it. The best products solve a problem. There’s no reason you shouldn’t be promotional about your contribution to the world.
3. Volume wins: The worst possible thing you can do is try to go viral. It’s not that going viral isn’t great, it’s that no one has any idea what will go viral and what won’t.
You’re much better off creating a cadence of daily content. Be consistent with your cadence and also with your messaging.
The viral posts will come, but trying to manufacture them is a waste of time.
4. Relationships come first: Over the last 3 years, I’ve probably generated $350,000 in profit from sales directly generated through social media. This is a lot of money, but it’s nothing in comparison to the value I’ve generated from the relationships I’ve built through my personal brand.
Any real entrepreneur will tell you that the people you surround yourself with is the ultimate determining factor of your success.
Through my personal brand, I’ve:
formed the relationship that led to me buying Copyblogger
formed the relationship that led to my equity in Digital Commerce Partners
met Chase, and together we built directorly.app and The Shop AI
met Charles, who helped me build Copyblogger to what it is today
Most importantly, my personal brand has given me a level of credibility. I can’t tell you how many times I’ve been on sales calls where people look up my LinkedIn account and say, “whoah, you have a lot of followers.”
I always close those deals.
In Conclusion: Call Me A Believer
I’ll be the first to admit that I used to be a personal brand hater.
Understand, I made most of my money through inbound marketing. SEO, Google ads, and organic content marketing are where I excelled. It always seemed to me like social media marketing generated a lot of attention without generating a lot of revenue.
I was wrong.
Since I started investing in building my personal brand, I have generated great revenues, opportunities, partnerships, and profits.
It’s worth it. It has not been an easy process, as there were plenty of mornings when I thought, “what’s the point of doing this?”
But it has been a simple process, where all I had to do was continue adding value and publishing my ideas.
Over time, it started to work.
Now, every post generates dozens of new email subscribers, a few daily customers, and builds my reputation.
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Yes, it was worth it.
Love you guys. Talk to you tomorrow.
Tim
I Invite You To Join The Academy: My Personal VIP Business Membership
To build a profitable online business, you don’t need a massive “personal brand” or to be the founder of a tech company. You simply need to solve a specific problem for a specific avatar. You need an Agency First model.
By joining The Academy, I will hand you the exact, step-by-step blueprint I used to build multiple seven-figure businesses. No hacks. No fluff. Just real insights, community, accountability, and cash flow.
Why The “Agency First” Model Is Bulletproof:
No upfront capital needed: All you need is your first client and you are in business.