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JUNE 16, 2026 |
During Cannes, EMARKETER’s Sarah Marzano will unpack new data on the next phase of commerce media: where investment is shifting, how new advertising platforms are gaining ground, and why travel, delivery, and mobility companies are becoming a bigger part of the media mix. Request an invite now. |
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In this edition: |
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TOP STORY |
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Millennials (born 1981-1996) are entering their peak earning and spending years in 2026, with the youngest turning 30 and the oldest reaching 45. This generation of 72+ million Americans now rivals Gen Z in population share and accounts for 28.3% of all US retail spending, according to CapitalOne. Their digital-first behaviors, platform preferences, and values-driven purchasing decisions require distinct marketing approaches. |
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For brands, millennials represent both scale and complexity: high engagement across social platforms, but also elevated price sensitivity amid persistent cost-of-living pressures. |
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IN THE NEWS |
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Amazon sellers enter Prime Day with renewed confidence. Sellers have a few reasons to be optimistic: tariff concerns have eased, demand appears strong, and an earlier sale window could boost overall spending. |
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Target brings back Isaac Mizrahi to restore style credentials. This shows that Target is, yet again, turning to known quantities and a familiar playbook to win back shoppers. |
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KFC bets on brand refresh to restore momentum. The QSR is embarking on a sweeping revamp of its menu, restaurant design, and visual identity as it looks to differentiate itself amid intensifying competition. |
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ANALYSIS |
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In April 2026, we analyzed more than 5,200 ChatGPT responses across nine personal care and beauty categories to compile the AI Visibility Index. This index tracks how often brands are mentioned, how they rank against competitors, and how those rankings have shifted since the previous month. |
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QUIZ |
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The top 1% of sellers on TikTok Shop drive what percentage of the platform’s US gross merchandise value (GMV)? |
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A) 40% B) 50% C) 60% D) 70% |
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