June 17, 2026 | SIGN UP
PRESENTED BY
Michael Bürgi
SENIOR EDITOR, MEDIA BUYING AND PLANNING
Break out the linen, buy the espadrilles and bring the sunblock -- the industry heads to Cannes for the Lions Festival of Creativity next week. Besides the challenges of getting there, the time change will mess with Americans' ability to sleep, so better bring the melatonin too.
As it was with the last two years, AI continues to be the topic that elbowed its way to the front of the room — given that every marketer, publisher and agency has some sort of agentic offering or adaptation to share. And the analysts and observers come armed with stats and data to show what is and isn't working.
Creators, and the powers that are trying to bring order to this relatively new cohort of marketing, will also be there in larger and more noticeable numbers. And it's at Cannes Lions where they hope to set their foundation in the marketing firmament — or, as my colleague Alyssa Mercante explains below, Cannes could be their Super Bowl moment.
See you at the Gutter Bar — not! I'm too old for that stuff. It's dinner and an Ambien for me.
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