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| Today, I want to look at this deck from Daylight, the Series A deck was used to raise $12M+.
I chose this deck because they skipped the traditional opening slide and started on their perspective framer, which I thought was very interesting.
The focus on storytelling is evident throughout the deck. The narrative tone helps the reader understand a B2B company’s product and potential despite its inherent complexity. | | Here, we can see the first slide in the deck, which immediately establishes the narrative the company wants to communicate. | | I don’t love an education system this early, but this seems necessary given the complexity of their market and the way they have used time (evolution) to maintain a narrative tone. Stories move through time so the small mentions of time in this slide make it feel like the start of a bigger story.
In short, education slides are never ideal but finding a way to integrate them seamlessly like this makes them more effective. | | Another education slide here, this type it lacks that narrative tone. After a strong start, this deck really falls flat, but this seems to have been done strategically as investors are statistically most likely to read text on the first 4 slides before dumping the big text and information early on. | | As we exit that grace period investors tend to have with the first 4 slide they use the 4th slide to hook investors back in by presenting a challenge that they can help overcome.
Also, note the rule of three used here to present three problems. | | Mirroring the Challenge slide, the Solution slide here provides a nice closed look on what challenges customers face and how they solve them. | | | Help make better ads | | Did you recently see an ad for Roku Ads Manager in a newsletter? We’re running a short brand lift survey to understand what’s actually breaking through (and what’s not). | It takes about 20 seconds, the questions are super easy, and your feedback directly helps us improve how we show up in the newsletters you read and love. | If you’ve got a few moments, we’d really appreciate your insight. | Take the survey. | |
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| Here, we see them go back to using time as the basis for establishing a narrative tone. These slides don’t really have a traditional story, but the fact that they do a great job of continuing to break information into past, present, and future gives the illusion of a story and keeps you hooked. | | Here is the benefit. By showing the present you can then impress with the future! | | Click below to view the rest of the deck. | | | Attio - the AI CRM for modern businesses. | | Attio is the AI CRM that keeps you ten steps ahead. | Ask Attio anything. Where should I focus? What deals are at risk? Search, update, and create across your customer data. | Ask more from CRM. Ask Attio. | Try Attio for free |
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| | Would you invest based on this deck? | | | Are you looking to grow your business? Here is how I can help: | |
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