Every year, the Association Trends Report gives association professionals a data-backed look at where the industry is heading. Now in its 11th year, we need your perspective to make the 2026 edition the most useful one yet.
The survey asks association staff and executives about the issues at the top of your agenda:
- Member recruitment, retention, and engaging the next generation of professionals
- AI adoption and the technology decisions shaping the member experience
- Strategic priorities heading into an uncertain environment
As a thank you for your 15 minutes, you'll receive early access to the full 2026 report—including this year's first-ever member vs. non-member comparison data, built to help associations make smarter recruitment and retention decisions for Gen Z and beyond.
→ Take the survey
One participant will be selected to receive a $250 gift card.
Responses are confidential and reported in aggregate only. Questions?
Contact Pam Loeb at Edge Research: loeb@edgeresearch.com.
Thank you—your expertise is what makes this research worth reading.
Tirrah Switzer
Vice President, Momentive Software
