![]() Dave Portnoy: How I Built Barstool Sports. Plus. . . Mayim Bialik says she’s politically homeless. Senator Tim Sheehy warns America not to feed the beast that wants to kill us. Carolyn Bessette’s wedding planner says Taylor Swift could marry in secret.
Dave Portnoy reveals the origin story of his media empire. (Animation by The Free Press)
Welcome to The Weekend Press! Today, the woman who planned JFK Jr.’s wedding on how Taylor Swift could get married in secret. Two Drinks with the Republican senator who says Iran is running rings round our president. Sitcom star Mayim Bialik gets real about her “personal neuroses.” And more! But first, Suzy Weiss introduces the origin story of a media empire. . . . The beginnings of media empires are seldom smooth. The Free Press began on Substack, when Bari and Nellie created an account using crappy airplane Wi-Fi. But after that, it was like we were News Corp. Just kidding: There was endless confusion about everything from incorporating (hello, Delaware!) to office kitchen-cleaning politics (ceramic coffee cups are a privilege, people!) to office leases on both coasts. (Thank you, Craigslist!) Dave Portnoy knows what I’m talking about. He started Barstool Sports—the bro-tainment juggernaut that pumps out sports articles, gambling picks, podcasts about getting girls, and fodder for internet drama at an industrial scale—with a loan from his dad that he used to buy 100 newsstands, which his mom helped him set up all over Boston. He was just a recent Michigan grad (Go Blue!) with a deadening sales job and a hunch about what guys really wanted to read, and the gambling companies that might take an interest on the ad side. But he eventually sold a stake of his company for millions upon millions of dollars. These days, the brash-talking Boston kid is, somehow, the Rupert Murdoch of people who spend weekends shotgunning beer. In today’s lead essay, Portnoy lays out exactly what the beginning of Barstool Sports looked like: broken-down vans, drunk contractors, Hooters ads, and all. The first edition of the paper introduced it as a publication by normal dudes, for normal dudes: “The people at Barstool Sports are a bunch of average Joes, who like most guys, love sports, gambling, golfing, and chasing short skirts.” And that, says Portnoy, is the secret to his success. Long live the bro. —Suzy Weiss Second ThoughtShe’s an anti-diaper mom of two, an award-winning sitcom star, a neuroscience PhD, a former Jeopardy! host, and a certified lactation educator. Meet Mayim Bialik, who sat down with Suzy Weiss for the latest episode of Second Thought, to talk about it all. “I wouldn’t consider myself normal by a lot of [Hollywood] standards,” she said. But she does thin |