Most organizations have Gen AI in their workflow. Far fewer have a strategy that explains where it’s going and why. The gap is where the spend gets harder to justify and the next call gets tougher to make.

The GenAI Strategy Toolkit, built with George Westerman of MIT Sloan, gives leaders a way to close it. It brings together a growth framework, a planner, a checklist, a video lesson, and an MIT Sloan Management Review article on capturing value through small, focused changes.