Dear Industry Leader,

Greetings from The Economic Times!

We are delighted to invite you to our prestigious  7 th Edition of "Marketing & Branding in The Age of AI," featuring influential marketing leaders: Philip Kotler and David Aaker.

• Philip Kotler - Prof. Emeritus Marketing, Kellogg School of Management & Father of Modern Marketing

• David Aaker - Prof. Emeritus Branding, University of California & Father of Modern Branding
   

This two-day masterclass will teach you how AI and digital technologies are transforming marketing and branding.  Prof. Philip Kotler  will discuss the future of marketing in the era of AI, while  Dr. David Aaker  will focus on branding in today's changing world. 

Schedule:  20-21 August, 2026 | 05:30 PM - 08:45 PM IST  |  Virtual Masterclass
 

What you will learn

• Future of Marketing in the age of AI - Learn about the radical transformation in marketing in this era of AI and new digital technologies. The need to move from mass marketing to one-to-one marketing using data science and machine learning. Using AI to identify the most receptive consumers and to improve messages and media to reach them. Hear and interact with Prof. Philip Kotler to learn tools and techniques of modern marketing.

• The AI Evolution in Marketing: Learn how AI can enhance marketing by providing deeper consumer insights. Improve customer experience through AI-powered chatbots which offer real-time 24/7 support and personalized responses, making it more efficient and customer-focused.  

• Combining AI and Neuroscience for Branding: Explore how understanding brain activity can help improve branding. Discuss the key elements for building and sustaining a brand and the use of Neuromarketing tools available to enhance branding efforts.

• Future of Branding and Disruptive Innovation: Learn the importance of disruptive innovation and the creation of new subcategories. The growing need for brands to address societal challenges to enhance their brand reputation. Discuss the necessary Branding strategies to ensure long-term success and sustainability in the future.

 

Registration Details: