I talked to a guy this week who said something I had to circle in my notebook.

He's in his 40s. Lost a bunch of weight during COVID. Gained it back over the last year. And now he's looking at doing it again.

"But this time - I want to do it right"

I knew exactly what he meant.

He's not new to this. He's done his rounds. Lost it, found it, lost it again. He knows how to drop weight. That was never the problem.

The problem is it never stays off. 

He'd crash his calories way down, white-knuckle it, lose the weight, and then the second life got busy it all came back. Over and over. Until losing weight started to feel pointless, because he'd just be doing it again in a year.

If that's you, I hope what I told him helps you too... 

The reason it never sticks isn't your willpower. It's that you've only ever practiced losing. You've never done the reps to learn how to hold.

An ounce of maintenance is worth a pound of losses. 

Anyone can suffer through a hard diet for 3 weeks. The real fork in the road happens after - whether you can hold your new weight without obsessing. 

Can you keep training when life gets busy? Have you raised your standards so that even your worst week is just maintenance instead of backsliding? 

That's the whole game.

You only have to get lean once.

If you're done with the cycle, my free workout plan is a great place to start → link here

- Matteo