Last night we kicked off Day 1 of the free 3-day AI Toll Booth live workshop.

And I'll be honest — it was a good one!

We covered something that flips the way most people think about getting started with lead gen.

You don't pick a niche.

The niche picks you.

Most people waste weeks overthinking which market to go after before they've done a single thing.

Last night I showed exactly why that's backwards — and what to do instead to get your first Toll Booth live and leads actually coming in.

If you missed it or want to watch it again, the replay is up now.