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A GIF says “That new-in feeling under £30” and alternates between two images: one of a couple posing outdoors; one of a girl with a large pool float.

Got 30 squid to spare? With brands this good – and in budget – we both know how this ends.

Green zip-up jacket with white floral pattern, long sleeves and round neckline, shown front-facing against a light neutral background.

WOMEN'S UNDER £30

Pink drawstring shorts with elastic waistband and relaxed fit, displayed front-facing against a plain light background.

MEN'S UNDER £30

Kids' outfit featuring yellow shorts and a cream, short‑sleeved T‑shirt with a palm tree and a car on it, plus text that reads, “TIME TO CHILL”.

KIDS' UNDER £30

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