Hello there, Your coming soon page is collecting email signups, but do you actually know whether that number is good, or quietly terrible? Most people don't, because there's nothing to compare it to. A "good" conversion rate stays invisible until someone tells you what the range actually is. And it's not one number. It depends entirely on where your visitors come from. Cold traffic from organic search or social usually converts at 1 to 3%.
A warm audience that already knows you can hit 6 to 15%. The math is simple: Conversion rate = (Signups ÷ Visitors) × 100
Then you know whether to celebrate or start fixing. I build my own coming soon pages in SeedProd, and a couple of specific things reliably move that rate: I dug into the full benchmark range so you don't have to, along with the seven changes that lift it most. | 